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Wine market in Netherlands

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Quick facts

Total size by value:; €2.7 bln in 2022 in consumer prices, €1.5 bln in imported prices
Total size by volume: 465 mln bottles (349 mln liters) in 2022
Consumption per capita per annum: 26.7 bottles (20l) in 2022
Average bottle price: $5.80 in consumer prices in 2022
On-premise share: 12% by volume, 42% by value in consumer prices in 2022[1]
Online share: 10% in 2022

General information

The Netherlands traditionally has been a low-price wine market.[2] A noticeable amount of wine is imported in bulk for bottling and, partially, re-exporting: in 2024, a total of $226 million of wine was exported.

Spanish wine has doubled its share by value in the Dutch market in 2020-2023, being in third place now, after France and Italy.[3]

It is also a typical home consumption market. Even before the pandemic, only 15% of wine was consumed in the on-premise sector.[4] The culinary scene, however, is vibrant, with many restaurants having Michelin stars, especially in Holland. Cees van Casteren MW in his 2020 report on the Dutch wine market mentions several of the most influential Dutch sommeliers.[5]

The Netherlands has around 350 ha of its own vineyards, most of them in the province of Limburg. Throughout the country, around 10% of restaurants carry Dutch wines, while in Limburg’s Maastricht their share goes up to almost 40%. Pinot Gris, Auxerrois and Pinot Noir are the most popular varieties of local production in wine lists. PiWi varieties are gaining traction in the Netherlands, with around 10% of domestic wines on wine lists amounting to hybrids.

Compiled and checked by Ilya Zabolotnov

References

  1. Erin Maddren, The Wine Landscape in the Netherlands (New Zealand Trade & Enterprise, 2023), [open in a new window]. ↑
  2. Maddren, The Wine Landscape in the Netherlands. ↑
  3. vinetur.com, “Netherlands Wine Market Hits Record €1.5 Billion in Imports,” accessed February 6, 2026, [open in a new window]. ↑
  4. Cees van Casteren, Report on the Dutch Market for Wine, Sparkling Wine and (Grape) Juices (Amsterdam, 2020), [open in a new window]. ↑
  5. van Casteren, Report on the Dutch Market for Wine, Sparkling Wine and (Grape) Juices. ↑