WineMarkets.co is a business intelligence solution that explores wine markets through the database of restaurant wine lists. Currently, the on-premise database contains 3.7M+ placements from 80,000+ accounts across 16 countries.

With its advanced analytics, you can find more on-premise accounts suitable for your wines. Book a demonstration call to learn how to use WineMarkets.co for the needs of your business.

A large part of aggregated data is available for free for registered users. You are welcome to spend some time playing around with interactive reports by applying filters — the Free tier is sufficient for many business tasks. You can browse a limited number of restaurants on the map for free.

Find new customers in the on-trade market

Applicable for: producers, importers, distributors

With access to account-level data, it is easy to find accounts that don’t carry your wine yet, but obviously should. For all Premium users, there is additional functionality for identifying prospective customers and creating lists of target accounts. This technology calculates an ideal target account profile capturing more than 2,000 features and compares real world restaurants to it, creating a target list. For additional inquiries on the technology and to learn how your company can use WineMarkets.co most effectively, book a discovery call or contact us at info@winemarkets.co.

Maintain the awareness of competitive landscape

Applicable for: producers, importers, distributors, trade bodies, government agencies

With the exception of control states in the US, the market historically relied on inductive insights from relatively small-scoped consumer surveys from marketing data providers such as Nielsen, and on anecdotal information circulated within the industry. Where are you exactly at, and what are others doing? Regardless of the scale of your operations, it is always better to have a detailed and accurate map, especially if you want to be proactive.

Make better strategic decisions

Applicable for: producers, trade bodies, government agencies

Although the on-premise market comprises only about 20% of wine sold by volume both in the US and in the UK (although slightly more in some other countries such as Austria), it is in many senses indicative. Restaurants and wine bars both set trends and reflect consumers’ tastes, and sommeliers form homogenous professional communities with cavistes and wine merchants. What markets should you enter, and what markets are better to avoid? The data helps to decide.

Use data in sales pitches

Applicable for: producers, importers, distributors

In Bandwagon markets (in “fit-in” cultures, as the opposite to “stand-out” cultures; where buyers and consumers tend to prefer popularity over rarity, and crave what is perceived as best-in-class products; the US wine market in general is a Bandwagon market) the mere fact of popularity can be a powerful competitive advantage. Many foreigners would be surprised to learn how common and effective in the US the pitch template “Our Chablis/Amarone/Central Otago Pinot/Orange Vitovska is the most popular one in its category in Manhattan/ in Portland /in the world” is. In Snob markets, the opposite to Bandwagon, where authenticity is the dominant value, the pitch “This is the most popular Elbling in the city of Trier” would work better. You can use our data for both.

Identify successful cases and scale them

Applicable for: distributors, importers

A local importer, or just a single salesman can discover a brand, a style or an appellation that appeals to buyers and becomes locally popular. With the Placement Map interface available for Premium users, it is easy to find these local cases of proven success to scale them nationwide.

Find the right partners

Applicable for: producers, importers

Finding a reliable and effective distributor is not an easy task. With the portal’s data, you can assess the scope and effectiveness of distributors’ operations. In markets like the US, where it is common for large producers to pay to distributors for preferred distribution, it is more important to study not how broad their distribution is, but how evenly the brands they carry are represented across their customer base – unless you want to take part in the never-ending competition of incentive payments.

Plan promotional activities

Applicable for: producers, trade bodies, government agencies

Whether you represent a country, an appellation or a single brand, you need to know where to focus your efforts. What countries, regions, cities and accounts will be receptive for your wines? Where is the industry waiting for you, or where, on the contrary, the market is saturated beyond the reasonable chances of success? And where are those who are already loyal to you? Whom do you need to visit on a tour? We provide you with accurate and reliable maps, both metaphorically and literally.