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Wine market in France

On-premise statistics

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Quick facts

Total size by volume: 3.06 bln bottles (2.3 bln liters) in 2024
Consumption per capita per annum: 55 bottles (41.5l) in 2024,[1] although it was 133 bottles (100l) in 1975
On-premise share: ~30% by volume in 2019
Direct-to-consumer share: ~10% by volume in 2019[2]

General information

The French wine industry has been struggling with overproduction for decades. While Burgundy enjoys higher than ever demand, many growers in the south of France haven’t made the transition from volume to quality winemaking. Playing in the market against cheap Spanish bulk, they have no other option than to lose. The good news is that many regions previously known for volumes of commoditized wine are reinventing themselves as producers of terroir-driven wines. With modern-day viticultural and enological practices, it is possible to produce wines that could at least be described as ‘trendy’ from almost any vineyard that exists in France. In many cases you don’t even need to replant a vineyard, as old workhorse French varieties Grenache and Carignan are gaining at least niche popularity. A worldwide consumer trends towards lighter extraction and little to no oak allow producers to sell at higher prices while maintaining relatively low production costs.

57% of French wine in 2019 was vinified by growers; the rest is done by merchants and cooperatives. The average holding of 10.5 ha is significantly larger than in Italy and Spain.[3]

Regional differences in the on-premise sector are significant, but substantially less than in Italy: Burgundy and Bordeaux can have a significant share of placements even in the restaurants within other wine regions. Compared to the US, the French market is much more fragmented: while the top 10 wine brands in the US have market penetration from 15% (first place) to 10% (tenth place), in France it is from 9% to 3% respectively.

France imports a significant amount of wine from other countries. Out of 547 million liters of total import,[4] 381 million liters were bulk wine; 75% of this bulk wine came from Spain, mostly to be used in cheapest supermarket wine and private labels.[5] In on-premise, Spanish wines are virtually non-existent.

Italy accounts for 6% of all placements at restaurants in France, while every other foreign country has less than 1%.

Compiled and checked by Ilya Zabolotnov

References

  1. Chris Mercer, “Which Countries Drink the Most Wine?,” Wine News, Decanter, May 9, 2025, [open in a new window]. ↑
  2. “Chiffres Clés,” CNIV, accessed February 10, 2026, [open in a new window]. ↑
  3. D3: Wines of the World, August 2025 (Wine & Spirits Education Trust, 2025). ↑
  4. “France’s Wine Balance Shrinks | Meininger’s International,” accessed February 10, 2026, [open in a new window]. ↑
  5. Karl Storchmann, Post | LinkedIn, January 2025, [open in a new window]. ↑